Quality & Standards
Understanding SHU and ASTA: The Secret to Consistent Chilli PowderQuality When sourcing chilli powder for your business, two terms consistently appear: SHU and ASTA. But what do these ratings actually mean, and why should they matter to your purchasing decisions? What is SHU (Scoville Heat Units)? SHU, or Scoville Heat Units, measures the heat intensity […]



